HAIL DAMAGE MARKETING PRICING INFORMATION

Since Hail Damage Marketing offers such a variety of options and specifications for who you mail your postcards to, the pricing is also going to vary. We’ve had many questions about how our pricing works and why price per card may differ from order to order, so we’ve provided an example-based pricing guide to help you decide which demographics to pursue.

The price of your mailings will directly depend on the demographics that you would like to reach. In order for you to get the best return on your investment (ROI), Hail Damage Marketing allows for an assortment of demographic options to choose from. Here are some examples of the demographic options available to you:

Residential – Send cards to any of the options below in the hail affected area:
• Everyone (Full Saturation)
• Only home-owners (Only those who own their homes, no apartment buildings or renters)
• Those with a certain home value (You choose the range of home values)
• Those with a certain household income (You choose the income range)
• And Many More

Commercial – Send cards to any of the options below in the hail affected area:
• All businesses (Full Saturation)
• Specific businesses (You choose specific businesses to target)
• Those with a certain number of employees (You choose the range of employees)
• Those with a certain square footage (You choose the range of commercial building sizes)
• And Many More

With so many options, how do I decide?

With the modern advances in the industry, the important details to consider now are simply “Who do I want to see my mailings?” and “What is the final total of the mailings?” Price per card can be a useful number but only if you are comparing the prices between two companies using the costs a specific demographic. This is because Full Saturation mailings will typically be a lower price per card but a higher total cost overall compared to Only Owner-Occupied mailings.

Hail Damage Marketing will run the pricing for any demographics you’re considering so that
you can compare your options intelligently. Here are some examples:

Example 1: Omaha, NE

Storm Date: 4/9/2013
68,275 – Full Saturation Count (Everyone affected by the hail storm)
45,152 – Owner-Occupied Count (Only the home-owners affected by the hail storm)

Option 1: Full Saturation Mailings
You’ve decided to mail 68,275 postcards to everyone residential that was affected by the hail storm. Your postcards will be sent to all home-owners as well as those renting houses and everyone living in apartment buildings. Your final price with Hail Damage Marketing would be around $20,061.00. This is approximately 29 cents per card.

Option 2: Owner Occupied Mailings
You’ve decided to mail 45,152 postcards to only owner-occupied homes in the storm-affected area. Your postcards will not be sent to any renters of apartments or houses. Therefore you will eliminate most of your waste by sending your mailings to only those who will need your services. Your final price with Hail Damage Marketing would be around $17,099.00 which is approximately 37 cents per card.

Comparison:
Option 1                                                   Option 2
68,275 postcards                                     45,152 postcards
29 cents per card                                    37 cents per card
$20,061.00 total cost                              $17,099.00 total cost
Avoidable Waste of 23,123 Cards             Practically No Waste

Price per card is important, but you can see that the total cost and the quality of those who receive the mailing is very important to factor into your final decision. Thought Option 1 is 8 cents per card higher, it is actually a savings of $2,962 with Option 2!

Example 2: Denton, Texas

Storm Date: 4/3/2014
45,670 – Full Saturation Count (Everyone affected by the hail storm)
20,361 – Owner-Occupied Count (Only the home-owners affected by the hail storm)

Option 1: Full Saturation Mailings
You’ve decided to mail 45,670 postcards to everyone residential that was affected by the hail storm. Your postcards will be sent to all home-owners as well as those renting houses and everyone living in apartment buildings. Your final price with Hail Damage Marketing would be around $13,866.39. This is approximately 30 cents per card.

Option 2: Owner Occupied Mailings
You’ve decided to mail 20,361 postcards to only owner-occupied homes in the storm-affected area. Your postcards will not be sent to any renters of apartments or houses. Therefore you will eliminate most of your waste by sending your mailings to only those who will need your services. Your final price with Hail Damage Marketing would be around $8486.07 which is approximately 41 cents per card.

Comparison:
Option 1                                                    Option 2
45,670 postcards                                       20,361 postcards
30 cents per card                                     41 cents per card
$13,866.39 total cost                               $8,486.07 total cost
Avoidable Waste of 25,309 Cards               Practically No Waste

Once again, though cost per card is 11 cents higher, the total savings is $5,380 with Option 2 which comes with the benefit of quality recipients. In our final example, you will see a rare occasion where Full Saturation is actually cheaper to send out than Owner Occupied.

Example 3: Lakeville, Minnesota

Storm Date: 5/8/2014
4,598 – Full Saturation Count (Everyone affected by the hail storm)
3,915 – Owner-Occupied Count (Only the home-owners affected by the hail storm)

Option 1: Full Saturation Mailings
You’ve decided to send out four weekly mailings of 4,598 postcards (totaling 18,392 cards) to everyone residential that was affected by the hail storm. Your postcards will be sent to all home-owners as well as those renting houses and everyone living in apartment buildings. Your final price with Hail Damage Marketing would be around $6,153.16. This is approximately 33 cents per card.

Option 2: Owner Occupied Mailings
You’ve decided to send out four weekly mailings of 3,915 postcards (totaling 15,660 cards) to only owner-occupied homes in the storm-affected area. Your postcards will not be sent to any renters of apartments or houses therefore eliminating most of your waste by sending your mailings to only those who will need your services. Your final price with Hail Damage Marketing would be around $6,417.06 which is approximately 41 cents per card.

Comparison:
Option 1                                                      Option 2
18,392 postcards                                        15,660 postcards
33 cents per card                                       41 cents per card
$6,153.16 total cost                                   $6,417.06 total cost
Avoidable Waste of 2,732 cards                    Practically no waste

As previously mentioned, this is a rare occasion where Full Saturation pricing would be more affordable than Owner Occupied. With Option 1 you will be saving $263.90 over Option 2. This is why we will always price it out each way for you to ensure that you are getting the best possible rate while eliminating all unnecessary waste.

Contact Hail Damage Marketing to find out the best possible mailing options for your business!